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  LIDL'S BUSINESS MODEL FOR SUSTAINABLE INTERNATIONAL DEVELOPMENT

  The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable ... The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable development of the chain in Bulgaria.

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  THE IMPACT OF GEOPOLITICAL RISK AND LIRA DEFLATION ON INVESTMENT DECISIONS IN TURKEY

  This study investigates the influence of geopolitical risk and lira deflation on investment decision-making in Turkey, a country characterized by regional tensions and economic volatility. Drawing upon Institutional Theory and using a quantitative approach, the research explores investor preferences across four major asset classes: stocks, ... This study investigates the influence of geopolitical risk and lira deflation on investment decision-making in Turkey, a country characterized by regional tensions and economic volatility. Drawing upon Institutional Theory and using a quantitative approach, the research explores investor preferences across four major asset classes: stocks, deposits, real estate, and gold. A structured questionnaire distributed to 212 respondents provided data analyzed through SPSS, highlighting statistically significant relationships between geopolitical and currency factors and investment behaviors. The findings contribute to understanding investment behavior under macroeconomic uncertainty, offering implications for policymakers and investors.

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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.