-
Kalin Mihaylov Klimentov
GLOBAL SUPPLY CHAINS - OPPORTUNITIES AND THREATS IN THEIR USE BY BULGARIAN ORGANIZATIONS
Summary:
This report examines the origin and development of the concept of supply chain management, emphasizing the international dimension of its implementation. It presents the essence of this concept, its structure, the processes that runs and the goals that the participants pursue. An attempt is made to determine the obstacles faced by Bulgarian companies in their integration into global supply chains. The opportunities for obtain the experience and good practices of international companies and the benefits for Bulgarian companies in building relationships in international supply chains are considered.
-
Aneta Ivanova Lazarova
INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES
Summary:
The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.
-
Betina Diyanova Minkova
COMPETITIVE INTELLIGENCE IN THE INFORMATION TECHNOLOGY SECTOR
Summary:
This report aims to emphasize competitive intelligence as an activity necessary for companies in the information technology industry. In a global aspect, the IT sector not only realizes rapid adaptation, but also manages to reach completely new levels in its business history. This sector has always been distinguished by its specific innovativeness (whether subversive or not), flexibility and high reactivity to new realities, and this is precisely what arouses research curiosity to what extent the IT business owes its favorability to methods such as competitive intelligence. The topic of the place of competitive intelligence in the information technology sector is not only relevant, but also still understudied (in contrast to the food, chemical and mining industries). The processes of continuous implementation of new products and services based on specific technologies require caution for companies in relation to their competitors, especially in market conditions of perfect competition. On the other hand, underestimating the integrated system of competitive intelligence (especially in the IT sector) would prove to be a disastrous mistake with losses in financial, intellectual and reputational dimensions, and such can remove even a stable economic player.
-
Gabriela Rumenova Dimova, Anika Vasileva Nikolova
METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES
Summary:
The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety within the organization. Strategies such as communication, training, and the use of modern technologies are presented as means to achieve the goals of enhancing workplace safety. Effective human resource management is crucial for increasing productivity, reducing workplace accidents, and creating a positive work environment. The report provides valuable insights for international companies aiming to improve the safety and motivation of their personnel.
-
Veselina Rumenova Borisova
OVERVIEW OF PRICE LEVELS IN MARINE CONTAINER TRANSPORT IN TIMES OF INSTABILITY IN THE SECTOR
Summary:
The current study is a brief overview of price stability in liner shipping over the past year (year 2023) and the beginning of the current year. It shows the importance and relevance of the problem, and how stability in the maritime sector is influenced by external factors and interrelationships. By means of a comparative analysis of the current price imbalances occurring in the sector, we will derive guidelines and instructions for action in specific situations. The report aims to familiarize readers with the pricing process in container shipping. We will help shippers and container brokers to be more flexible in force majeure circumstances and try to create the pillars to build a stable international trade.
-
Ekaterina Milenova Petrova, Zlatina Ivaylova Dimitrova
THE HUMAN COST OF TECHNOLOGICAL INNOVATIONS THROUGH THE PRISM OF COBALT MINING IN CONGO
Summary:
The report was developed based on a literature review and aims to examine the ethical issues associated with cobalt mining in the Democratic Republic of the Congo through the prism of international business. It aims to untangle the complex web of economic interests, corporate responsibility, and human rights. Specific examples of the policies undertaken by technology leaders, the circumstances that led to their necessity, and empirical data examining the importance of cobalt on a global scale, are examined.
