LIDL'S BUSINESS MODEL FOR SUSTAINABLE INTERNATIONAL DEVELOPMENT

Authors

Keywords
sustainable development, international trade, business model, sustainable marketing, green marketing

Summary
The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable development of the chain in Bulgaria.

JEL: F23, M31, Q01
Pages: 11
DOI:  https://doi.org/10.58861/tae.grdier.2025.11

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