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  VULNERABILITIES IN THE CYBERSPACE AND THEIR IMPACT ON SMES

  This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving ... This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving digital protection. The approach includes an analysis of secondary sources, a thematic review of the available literature, and a risk assessment using a simplified economic model. By default, SMEs that do not implement basic cybersecurity measures are vulnerable to all types of emerging threats. Small and medium-sized enterprises often do not treat cybersecurity as a priority, which differentiates them from larger organizations that have substantial budgets and specialized teams.

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  SOCIO-ECONOMIC FACTORS FOR CROSS-BORDER COOPERATION KARDJALI-DRAMA-RHODOPE IN THE FIELD OF CULTURAL TOURISM

  This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in ... This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in the cooperation process. Existing initiatives and strategic partnerships that contribute to the sustainable development of the region are analysed. The main focus is on good practices and the challenges that accompany this process, as well as on opportunities for the future development of integrated tourism routes and cultural exchange programmes. The study aims to provide recommendations to improve cross-border cooperation and increase economic and social benefits for both countries.

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  MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE

  In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.... In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.