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  SOCIO-ECONOMIC FACTORS FOR CROSS-BORDER COOPERATION KARDJALI-DRAMA-RHODOPE IN THE FIELD OF CULTURAL TOURISM

  This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in ... This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in the cooperation process. Existing initiatives and strategic partnerships that contribute to the sustainable development of the region are analysed. The main focus is on good practices and the challenges that accompany this process, as well as on opportunities for the future development of integrated tourism routes and cultural exchange programmes. The study aims to provide recommendations to improve cross-border cooperation and increase economic and social benefits for both countries.

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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.

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  SUPPLIER RELATIONSHIP MANAGEMENT IN GLOBAL SUPPLY CHAIN

  This article examines the processes involved in procurement and supplier relationship management in global supply chains. It attempts to define the essence of the SRM philosophy, to present the role and objectives, and the possible strategies that can be undertaken in accordance with the objectives set. It examines the potential benefits of ... This article examines the processes involved in procurement and supplier relationship management in global supply chains. It attempts to define the essence of the SRM philosophy, to present the role and objectives, and the possible strategies that can be undertaken in accordance with the objectives set. It examines the potential benefits of implementing SRM, as well as the reasons why the implementation of the strategy would fail.