INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

Authors

Keywords
internationalization, brand, marketing, social media

Summary
The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

JEL: F23, М30
Pages: 14
DOI:  https://doi.org/10.58861/tae.grdier.2024.20

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