• Icon to change language to english
  • Icon to change language to english

INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

Authors

Keywords
internationalization, brand, marketing, social media

Summary
The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

JEL: F23, Ì30
Pages: 14
DOI:  https://doi.org/10.58861/tae.grdier.2024.20

More titles

  • ECONOMIC IMPACT OF BRI INFRASTRUCTURE ON CHINA-BULGARIA RELATIONS: CURRENT SITUATION AND PROSPECTS

    Under the Belt and Road Initiative (BRI), infrastructure construction has profoundly impacted economic cooperation between China and Bulgaria. Particularly, the development of transportation infrastructure has played a crucial role in promoting trade cooperation between China and Europe. With the advancement of China's collaboration with Central ...

  • THE HUMAN COST OF TECHNOLOGICAL INNOVATIONS THROUGH THE PRISM OF COBALT MINING IN CONGO

    The report was developed based on a literature review and aims to examine the ethical issues associated with cobalt mining in the Democratic Republic of the Congo through the prism of international business. It aims to untangle the complex web of economic interests, corporate responsibility, and human rights. Specific examples of the policies ...

  • TRENDS AND PROSPECTS OF INTERNATIONAL INVESTMENTS IN RENEWABLE ENERGY SOURCES IN BULGARIA

    The relevance of this topic arises from society's awareness of the detrimental impact of humanity and accompanying economies on climate change and the environment. Many studies have been conducted on foreign direct investment in Bulgaria, and there is a lot of statistical data for analysis, but there is almost no research on green foreign direct ...