INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

Authors

Keywords
internationalization, brand, marketing, social media

Summary
The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

JEL: F23, Ì30
Pages: 14
DOI:  https://doi.org/10.58861/tae.grdier.2024.20

More titles

  • TYPES OF INTERNATIONAL BUSINESS AND INTERCULTURAL COMMUNICATION IN GLOBAL BUSINESS

    In the current era of global connectivity, international business is crucial for driving economic growth and promoting worldwide integration. This intricate field involves navigating through diverse cultures, markets, and regulatory frameworks. Successful international corporations seize opportunities, establish new long-lasting business ...

  • METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES

    The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety ...

  • LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

    The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ...