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  COMPETITIVE INTELLIGENCE IN THE INFORMATION TECHNOLOGY SECTOR

  This report aims to emphasize competitive intelligence as an activity necessary for companies in the information technology industry. In a global aspect, the IT sector not only realizes rapid adaptation, but also manages to reach completely new levels in its business history. This sector has always been distinguished by its specific innovativeness ... This report aims to emphasize competitive intelligence as an activity necessary for companies in the information technology industry. In a global aspect, the IT sector not only realizes rapid adaptation, but also manages to reach completely new levels in its business history. This sector has always been distinguished by its specific innovativeness (whether subversive or not), flexibility and high reactivity to new realities, and this is precisely what arouses research curiosity to what extent the IT business owes its favorability to methods such as competitive intelligence. The topic of the place of competitive intelligence in the information technology sector is not only relevant, but also still understudied (in contrast to the food, chemical and mining industries). The processes of continuous implementation of new products and services based on specific technologies require caution for companies in relation to their competitors, especially in market conditions of perfect competition. On the other hand, underestimating the integrated system of competitive intelligence (especially in the IT sector) would prove to be a disastrous mistake with losses in financial, intellectual and reputational dimensions, and such can remove even a stable economic player.

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  TRENDS AND PROSPECTS OF INTERNATIONAL INVESTMENTS IN RENEWABLE ENERGY SOURCES IN BULGARIA

  The relevance of this topic arises from society's awareness of the detrimental impact of humanity and accompanying economies on climate change and the environment. Many studies have been conducted on foreign direct investment in Bulgaria, and there is a lot of statistical data for analysis, but there is almost no research on green foreign direct ... The relevance of this topic arises from society's awareness of the detrimental impact of humanity and accompanying economies on climate change and the environment. Many studies have been conducted on foreign direct investment in Bulgaria, and there is a lot of statistical data for analysis, but there is almost no research on green foreign direct investments in Bulgaria, and there are few empirical data and motivations to try to present these investments, which represent the engine of the green transition and are the future of the economic development of the EU and Bulgaria. The objective is to introduce the audience to the most important factor of the green transition - green foreign direct investments. Statistical methods used for data processing and statistical analysis of the already collected data. Description of the obtained quantitative results in tables, figures, and text includes statistical data (descriptive statistics and assessments of the significance of percentage distributions). It is evident that investments in the green economy and renewable sources are increasing their share in total investments, as this has been turning into a trend for several years now, opening up many prospects for companies embracing green psychology.

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  METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES

  The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety ... The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety within the organization. Strategies such as communication, training, and the use of modern technologies are presented as means to achieve the goals of enhancing workplace safety. Effective human resource management is crucial for increasing productivity, reducing workplace accidents, and creating a positive work environment. The report provides valuable insights for international companies aiming to improve the safety and motivation of their personnel.