More titles

• 

  APPLICATION OF THE INTERNET IN THE SPHERE OF INTERNATIONAL BUSINESS

  The current development aims to analyze the influence of Internet technologies on the dynamics of international business development. Web technologies provide new opportunities for connection between counterparties and development of business relations. Applications of the Internet in the field of international business include e-commerce, ... The current development aims to analyze the influence of Internet technologies on the dynamics of international business development. Web technologies provide new opportunities for connection between counterparties and development of business relations. Applications of the Internet in the field of international business include e-commerce, distance communication, social media marketing, and many others. These innovations open new opportunities for the development and growth of international business, while at the same time causing new challenges for security and data management. In the present work, the interrelationship between Internet technologies and international business is examined, and the advantages and limitations for business are pointed out. The current state of penetration of Internet technologies and mobile communications at the level of the World, Europe and Bulgaria has been analyzed, and a comparison has been made between them. The analysis done is based on the reports published by DataReportal.

• 

  METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES

  The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety ... The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety within the organization. Strategies such as communication, training, and the use of modern technologies are presented as means to achieve the goals of enhancing workplace safety. Effective human resource management is crucial for increasing productivity, reducing workplace accidents, and creating a positive work environment. The report provides valuable insights for international companies aiming to improve the safety and motivation of their personnel.

• 

  LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

  The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ... The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was considered. The different types of Greenwashing practices used by companies were analyzed and conclusions about the future of the effect were made.