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  A model for optimization of international market selection in a digital environment

  This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite ... This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite Market Attractiveness Score (MAS) is developed. The model integrates macroeconomic indicators, digital demand indicators, competitive environment, and entry barriers. The methodological approach is based on multi-criteria analysis and a data normalization method using min�max transformation, ensuring comparability across heterogeneous indicators. The proposed model aims to improve the structure and the justification of the international market selection process. The paper is currently conceptual in nature and provides a foundation for future empirical validation and for the advancement of decision-support tools in international business management.

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  Energy integration in the European union as an instrument for accelerating the green transition

  The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis ... The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis combines academic literature, EU strategic and regulatory documents, and Eurostat and European Union Agency for the Cooperation of Energy Regulators (ACER) data for 2004�2024. The findings show that progress is strongest in the electricity sector, while grid congestion and insufficient cross-border capacity still limit the overall effect of integration.

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  An empirical study of the motivational profile and attitudes toward international educational migration among high school graduates in the city of Varna

  This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages ... This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages than the remaining respondents. The third part of the empirical study will rank the motives by importance for respondents leaving their homeland and analyze the correlations between them. The analyses were performed using SPSS Statistics. The key findings indicate that internal factors have a stronger influence, and the primary motivations for educational migration among the respondents are the desire for personal development, followed by the pursuit of a better education.