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  ORGANIZATION CONFLICT MANAGEMENT IN AN INTERNATIONAL FIRM

  Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in ... Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in a given company can escalate and lead to unproductive results or be resolved, leading to qualitative consequences. Therefore, the management of organizational conflicts should be a basic process for every international company. Whether the destructive side of the conflict will manifest itself first or its constructive characteristic later, everything depends on how it is managed. If managed effectively, conflict can help to learn new, better ways of solving problems; to build more effective and longer-lasting relationships between the parties, as well as to increase the ability for self-assessment and mutual understanding. The main goal of the paper is to present the management of organizational conflicts in an international company based on an analysis of literary sources, paying particular attention to the stages of organizational conflicts and proving the necessity and effectiveness of their management.

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  APPLICATION OF GESTALT PRINCIPLES IN THE DESIGN OF VISUAL MARKETING CAMPAIGNS

  This study investigates the application and effectiveness of gestalt principles (proximity, similarity, closure, continuity, figure-ground) in the design of visual marketing campaigns. The main objective is to determine whether their application leads to improved visual perception and increased consumer engagement compared to designs that do not ... This study investigates the application and effectiveness of gestalt principles (proximity, similarity, closure, continuity, figure-ground) in the design of visual marketing campaigns. The main objective is to determine whether their application leads to improved visual perception and increased consumer engagement compared to designs that do not follow them. For this purpose, a quantitative study was conducted in which two groups of respondents evaluated two different advertising poster designs � one developed according to gestalt principles and the other not. Five dependent variables were measured: perception of gestalt principles, comparative evaluation against competitors, overall aesthetic appraisal, emotional response, and purchase intention. Results from one-way ANOVA analyses show statistically significant differences (p < 0.05) in favor of the gestalt design across all measured variables. It was rated as more structured, aesthetically pleasing, evoked more positive emotions, and stimulated stronger purchase intention. The study confirms that applying gestalt principles is an effective strategy for enhancing visual impact and consumer engagement in marketing campaigns. The results have practical applications for marketers and designers in creating more effective visual communications.

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  INFRASTRUCTURE AND RESOURCES: THE EVOLVING DYNAMICS OF SINO-CONGOLESE COOPERATION UNDER THE BELT AND ROAD INITIATIVE

  The Belt and Road Initiative has become a signature instrument for the Chinese government in promoting global trade and economic integration. A new model of cooperation based on the Belt and Road Initiative, such as �infrastructure-for-resources� agreements, has been utilized in China�s collaboration with the Democratic Republic of the Congo. The ... The Belt and Road Initiative has become a signature instrument for the Chinese government in promoting global trade and economic integration. A new model of cooperation based on the Belt and Road Initiative, such as �infrastructure-for-resources� agreements, has been utilized in China�s collaboration with the Democratic Republic of the Congo. The article examines the economic feasibility and repercussions of the model by using the copper mining sector in the DRC. By using the case study of Sino-Congolese cooperation, the study demonstrates how investments in road, railway, and public utility infrastructure have unleashed the potential of mineral resources to the benefit of both parties.