MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE

Authors

Keywords
marketing strategies, fashion, international audience

Summary
In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.

JEL: F20, Ì3
Pages: 10
DOI:  https://doi.org/10.58861/tae.grdier.2025.13

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