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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.

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  ORGANIZATION CONFLICT MANAGEMENT IN AN INTERNATIONAL FIRM

  Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in ... Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in a given company can escalate and lead to unproductive results or be resolved, leading to qualitative consequences. Therefore, the management of organizational conflicts should be a basic process for every international company. Whether the destructive side of the conflict will manifest itself first or its constructive characteristic later, everything depends on how it is managed. If managed effectively, conflict can help to learn new, better ways of solving problems; to build more effective and longer-lasting relationships between the parties, as well as to increase the ability for self-assessment and mutual understanding. The main goal of the paper is to present the management of organizational conflicts in an international company based on an analysis of literary sources, paying particular attention to the stages of organizational conflicts and proving the necessity and effectiveness of their management.

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  LIDL'S BUSINESS MODEL FOR SUSTAINABLE INTERNATIONAL DEVELOPMENT

  The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable ... The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable development of the chain in Bulgaria.