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  MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE

  In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.... In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.

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  VULNERABILITIES IN THE CYBERSPACE AND THEIR IMPACT ON SMES

  This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving ... This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving digital protection. The approach includes an analysis of secondary sources, a thematic review of the available literature, and a risk assessment using a simplified economic model. By default, SMEs that do not implement basic cybersecurity measures are vulnerable to all types of emerging threats. Small and medium-sized enterprises often do not treat cybersecurity as a priority, which differentiates them from larger organizations that have substantial budgets and specialized teams.

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  IMPACT OF SUSTAINABLE PRACTICES ON EMPLOYEE WELL-BEING IN THE INTERNATIONAL BUSINESS ENVIRONMENT

  This scientific report examines the relationship between sustainable organizational practices and employee well-being, emphasizing the role of sustainability in fostering a positive work environment. The theoretical section summarizes contemporary concepts of employee well-being, as well as models of sustainable leadership and corporate social ... This scientific report examines the relationship between sustainable organizational practices and employee well-being, emphasizing the role of sustainability in fostering a positive work environment. The theoretical section summarizes contemporary concepts of employee well-being, as well as models of sustainable leadership and corporate social responsibility, highlighting the interconnection between organizational sustainability and internal employee motivation. The importance of sustainability as a strategic tool in human resource management is underlined, particularly in an international context where companies strive to balance business performance with social responsibility. The study was conducted through an online survey and identified key trends in employees' attitudes toward the effects of sustainability on their well-being. The results indicate that sustainable practices are perceived as a factor contributing to a pleasant and morally satisfying work environment, though they do not always lead to increased motivation or engagement. The article offers valuable insights for international companies seeking to improve their internal climate, build a positive corporate identity, and retain employees through authentic sustainability policies.