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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.

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  IMPACT OF SUSTAINABLE PRACTICES ON EMPLOYEE WELL-BEING IN THE INTERNATIONAL BUSINESS ENVIRONMENT

  This scientific report examines the relationship between sustainable organizational practices and employee well-being, emphasizing the role of sustainability in fostering a positive work environment. The theoretical section summarizes contemporary concepts of employee well-being, as well as models of sustainable leadership and corporate social ... This scientific report examines the relationship between sustainable organizational practices and employee well-being, emphasizing the role of sustainability in fostering a positive work environment. The theoretical section summarizes contemporary concepts of employee well-being, as well as models of sustainable leadership and corporate social responsibility, highlighting the interconnection between organizational sustainability and internal employee motivation. The importance of sustainability as a strategic tool in human resource management is underlined, particularly in an international context where companies strive to balance business performance with social responsibility. The study was conducted through an online survey and identified key trends in employees' attitudes toward the effects of sustainability on their well-being. The results indicate that sustainable practices are perceived as a factor contributing to a pleasant and morally satisfying work environment, though they do not always lead to increased motivation or engagement. The article offers valuable insights for international companies seeking to improve their internal climate, build a positive corporate identity, and retain employees through authentic sustainability policies.

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  SOCIO-ECONOMIC FACTORS FOR CROSS-BORDER COOPERATION KARDJALI-DRAMA-RHODOPE IN THE FIELD OF CULTURAL TOURISM

  This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in ... This study analyses the socio-economic factors that influence the development of cross-border cooperation between the Municipality of Kardzhali and the prefectures of Drama and Rhodope in the context of cultural tourism. The study considers economic incentives, social links, infrastructural prerequisites and cultural heritage as key elements in the cooperation process. Existing initiatives and strategic partnerships that contribute to the sustainable development of the region are analysed. The main focus is on good practices and the challenges that accompany this process, as well as on opportunities for the future development of integrated tourism routes and cultural exchange programmes. The study aims to provide recommendations to improve cross-border cooperation and increase economic and social benefits for both countries.