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  VULNERABILITIES IN THE CYBERSPACE AND THEIR IMPACT ON SMES

  This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving ... This article is intended to provide a brief theoretical overview of the cyber vulnerabilities that affect small and medium-sized enterprises (SMEs), as well as the subsequent economic impacts. The main objective is to analyze the most common vulnerabilities in cybersecurity systems, and as a result, to formulate recommendations for improving digital protection. The approach includes an analysis of secondary sources, a thematic review of the available literature, and a risk assessment using a simplified economic model. By default, SMEs that do not implement basic cybersecurity measures are vulnerable to all types of emerging threats. Small and medium-sized enterprises often do not treat cybersecurity as a priority, which differentiates them from larger organizations that have substantial budgets and specialized teams.

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  LIDL'S BUSINESS MODEL FOR SUSTAINABLE INTERNATIONAL DEVELOPMENT

  The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable ... The sustainable development of international retail chains is of key importance for their effective functioning in different markets. This report examines Lidl as an international chain operating in the field of trade, with a focus on its sustainable development. The purpose of the study is to provide recommendations for improving the sustainable development of the chain in Bulgaria.

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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.