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  ORGANIZATION CONFLICT MANAGEMENT IN AN INTERNATIONAL FIRM

  Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in ... Conflicts are often viewed as a negative phenomenon, with a negative effect on achieving goals and objectives, which also determines the extreme importance of its rapid resolution and elimination. However, conflicts should also be considered as an element that has not only destructive consequences, but also a constructive beginning. A conflict in a given company can escalate and lead to unproductive results or be resolved, leading to qualitative consequences. Therefore, the management of organizational conflicts should be a basic process for every international company. Whether the destructive side of the conflict will manifest itself first or its constructive characteristic later, everything depends on how it is managed. If managed effectively, conflict can help to learn new, better ways of solving problems; to build more effective and longer-lasting relationships between the parties, as well as to increase the ability for self-assessment and mutual understanding. The main goal of the paper is to present the management of organizational conflicts in an international company based on an analysis of literary sources, paying particular attention to the stages of organizational conflicts and proving the necessity and effectiveness of their management.

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  INNOVATION � A FACTOR FOR SUSTAINABILITY OF INTERNATIONAL COMPANIES

  In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement ... In the modern conditions of economic globalization and increased competition, the role of innovation is increasing as a factor in increasing the competitiveness and sustainable development of business organizations. International companies, having the advantage of greater resources � financial, material and human � at their disposal, can implement different types of innovations � technological, product, marketing, organizational and socially responsible, in order to adapt quickly to dynamic changes in the economy and society, and to develop sustainably. The aim of this article is to theoretically and empirically investigate the implementation of innovations in international companies as a factor for their sustainability, based on a specific example of a multinational company. The research methodology includes scientific research approaches and methods, such as: analysis and synthesis, content analysis, historical method, case study method, observation method.

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  MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE

  In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.... In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.