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  TRENDS AND PROSPECTS OF INTERNATIONAL INVESTMENTS IN RENEWABLE ENERGY SOURCES IN BULGARIA

  The relevance of this topic arises from society's awareness of the detrimental impact of humanity and accompanying economies on climate change and the environment. Many studies have been conducted on foreign direct investment in Bulgaria, and there is a lot of statistical data for analysis, but there is almost no research on green foreign direct ... The relevance of this topic arises from society's awareness of the detrimental impact of humanity and accompanying economies on climate change and the environment. Many studies have been conducted on foreign direct investment in Bulgaria, and there is a lot of statistical data for analysis, but there is almost no research on green foreign direct investments in Bulgaria, and there are few empirical data and motivations to try to present these investments, which represent the engine of the green transition and are the future of the economic development of the EU and Bulgaria. The objective is to introduce the audience to the most important factor of the green transition - green foreign direct investments. Statistical methods used for data processing and statistical analysis of the already collected data. Description of the obtained quantitative results in tables, figures, and text includes statistical data (descriptive statistics and assessments of the significance of percentage distributions). It is evident that investments in the green economy and renewable sources are increasing their share in total investments, as this has been turning into a trend for several years now, opening up many prospects for companies embracing green psychology.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES

  The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety ... The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety within the organization. Strategies such as communication, training, and the use of modern technologies are presented as means to achieve the goals of enhancing workplace safety. Effective human resource management is crucial for increasing productivity, reducing workplace accidents, and creating a positive work environment. The report provides valuable insights for international companies aiming to improve the safety and motivation of their personnel.