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  OVERVIEW OF PRICE LEVELS IN MARINE CONTAINER TRANSPORT IN TIMES OF INSTABILITY IN THE SECTOR

  The current study is a brief overview of price stability in liner shipping over the past year (year 2023) and the beginning of the current year. It shows the importance and relevance of the problem, and how stability in the maritime sector is influenced by external factors and interrelationships. By means of a comparative analysis of the current ... The current study is a brief overview of price stability in liner shipping over the past year (year 2023) and the beginning of the current year. It shows the importance and relevance of the problem, and how stability in the maritime sector is influenced by external factors and interrelationships. By means of a comparative analysis of the current price imbalances occurring in the sector, we will derive guidelines and instructions for action in specific situations. The report aims to familiarize readers with the pricing process in container shipping. We will help shippers and container brokers to be more flexible in force majeure circumstances and try to create the pillars to build a stable international trade.

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  LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

  The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ... The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was considered. The different types of Greenwashing practices used by companies were analyzed and conclusions about the future of the effect were made.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.