More titles

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  BULGARIAN EXPORTS IN THE TERMS OF MEMBERSHIP IN THE EUROPEAN UNION

  The purpose of this report is to provide a brief overview of the change in Bulgarian exports under the conditions of our membership in the European Union. It looks at the benefits and challenges that arise from participating in the single market. Through the analysis, we will be able to establish the current state of Bulgarian exports, the factors ... The purpose of this report is to provide a brief overview of the change in Bulgarian exports under the conditions of our membership in the European Union. It looks at the benefits and challenges that arise from participating in the single market. Through the analysis, we will be able to establish the current state of Bulgarian exports, the factors influencing it and proposals for improving trade flows. Statistical data highlighting trends in the export of goods and services are also presented. Trade relations with neighboring countries and opportunities for trade expansion are analyzed.

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  OVERVIEW OF PRICE LEVELS IN MARINE CONTAINER TRANSPORT IN TIMES OF INSTABILITY IN THE SECTOR

  The current study is a brief overview of price stability in liner shipping over the past year (year 2023) and the beginning of the current year. It shows the importance and relevance of the problem, and how stability in the maritime sector is influenced by external factors and interrelationships. By means of a comparative analysis of the current ... The current study is a brief overview of price stability in liner shipping over the past year (year 2023) and the beginning of the current year. It shows the importance and relevance of the problem, and how stability in the maritime sector is influenced by external factors and interrelationships. By means of a comparative analysis of the current price imbalances occurring in the sector, we will derive guidelines and instructions for action in specific situations. The report aims to familiarize readers with the pricing process in container shipping. We will help shippers and container brokers to be more flexible in force majeure circumstances and try to create the pillars to build a stable international trade.