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  UKRAINE'S EU MEMBERSHIP � HOPES, CONTRADICTIONS, THREATS

  This research paper examines the possible benefits and challenges of Ukraine's accession to the European Union. The text emphasizes the hopes and threats faced by Ukraine, the EU and other member states. By comparative analysis and analysis of data from European Commission reports and other organisations, the report examines the following aspects ... This research paper examines the possible benefits and challenges of Ukraine's accession to the European Union. The text emphasizes the hopes and threats faced by Ukraine, the EU and other member states. By comparative analysis and analysis of data from European Commission reports and other organisations, the report examines the following aspects � military security and defence, foreign direct investment, energy, migration, internal and external security, corruption and agricultural policy. The results highlight the need for institutional changes, fighting corruption and supporting Ukraine's stability and development.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  PERSONNEL POLICY IN INTERNATIONAL ORGANIZATIONS

  At the current stage of development of international organizations, it is important to increase the efficiency of the use of available resources, including human resources. The thesis advocated in the present study is that a well-thought-out and balanced personnel policy is the basis of good workforce management, and achieving high results in any ... At the current stage of development of international organizations, it is important to increase the efficiency of the use of available resources, including human resources. The thesis advocated in the present study is that a well-thought-out and balanced personnel policy is the basis of good workforce management, and achieving high results in any field of activity is possible only with personnel with a high level of knowledge, abilities and business qualities. Personnel policy contributes to uniformity in personnel decisions, proper control and coordination among workers. They are essential for the optimal functioning of the international organization. Objective and positive personnel management is only possible when management prepares personnel policies.