More titles

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  APPLICATION OF THE INTERNET IN THE SPHERE OF INTERNATIONAL BUSINESS

  The current development aims to analyze the influence of Internet technologies on the dynamics of international business development. Web technologies provide new opportunities for connection between counterparties and development of business relations. Applications of the Internet in the field of international business include e-commerce, ... The current development aims to analyze the influence of Internet technologies on the dynamics of international business development. Web technologies provide new opportunities for connection between counterparties and development of business relations. Applications of the Internet in the field of international business include e-commerce, distance communication, social media marketing, and many others. These innovations open new opportunities for the development and growth of international business, while at the same time causing new challenges for security and data management. In the present work, the interrelationship between Internet technologies and international business is examined, and the advantages and limitations for business are pointed out. The current state of penetration of Internet technologies and mobile communications at the level of the World, Europe and Bulgaria has been analyzed, and a comparison has been made between them. The analysis done is based on the reports published by DataReportal.

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  GLOBAL SUPPLY CHAINS - OPPORTUNITIES AND THREATS IN THEIR USE BY BULGARIAN ORGANIZATIONS

  This report examines the origin and development of the concept of supply chain management, emphasizing the international dimension of its implementation. It presents the essence of this concept, its structure, the processes that runs and the goals that the participants pursue. An attempt is made to determine the obstacles faced by Bulgarian ... This report examines the origin and development of the concept of supply chain management, emphasizing the international dimension of its implementation. It presents the essence of this concept, its structure, the processes that runs and the goals that the participants pursue. An attempt is made to determine the obstacles faced by Bulgarian companies in their integration into global supply chains. The opportunities for obtain the experience and good practices of international companies and the benefits for Bulgarian companies in building relationships in international supply chains are considered.