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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  Digitalization in customs: economic and institutional impacts

  Customs administrations are experiencing a significant transformation propelled by the swift growth of international trade and the rising complexity of global supply chains. Digitalization has become a crucial element in this evolution, enhancing efficiency, transparency, and risk management within customs operations. This paper examines the ... Customs administrations are experiencing a significant transformation propelled by the swift growth of international trade and the rising complexity of global supply chains. Digitalization has become a crucial element in this evolution, enhancing efficiency, transparency, and risk management within customs operations. This paper examines the economic and institutional ramifications of digitalization in contemporary customs administration through qualitative document analysis of institutional reports and scholarly literature. The results demonstrate that electronic customs systems can lead to a reduction in clearance times by 30�70% and a decrease in global trade costs by roughly 14.3%. The application of advanced technologies such as artificial intelligence, blockchain, and the Internet of Things further boosts operational efficiency, risk-based management, and visibility within the supply chain. However, the study also indicates that the advantages of digitalization are distributed unevenly, attributed to gaps in infrastructure, differences in regulatory frameworks, and the global digital divide. This emphasizes the importance of coordinated international policies and institutional collaboration.

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  Energy integration in the European union as an instrument for accelerating the green transition

  The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis ... The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis combines academic literature, EU strategic and regulatory documents, and Eurostat and European Union Agency for the Cooperation of Energy Regulators (ACER) data for 2004�2024. The findings show that progress is strongest in the electricity sector, while grid congestion and insufficient cross-border capacity still limit the overall effect of integration.