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  Sustainability in the H&M Group�s international business model

  A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand�s sustainable practices and to provide recommendations for their improvement.... A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand�s sustainable practices and to provide recommendations for their improvement.

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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  An empirical study of the motivational profile and attitudes toward international educational migration among high school graduates in the city of Varna

  This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages ... This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages than the remaining respondents. The third part of the empirical study will rank the motives by importance for respondents leaving their homeland and analyze the correlations between them. The analyses were performed using SPSS Statistics. The key findings indicate that internal factors have a stronger influence, and the primary motivations for educational migration among the respondents are the desire for personal development, followed by the pursuit of a better education.