More titles

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  Sustainability in the H&M Group�s international business model

  A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand�s sustainable practices and to provide recommendations for their improvement.... A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand�s sustainable practices and to provide recommendations for their improvement.

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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  Development of tourism in Bulgaria in the period 2019 � 2025 in the context of global challenges

  The tourism industry is one of the most dynamically developing industries of great importance for the development of the Bulgarian economy. Tourism also has a beneficial impact on many other sectors with which it is closely interconnected - transport, trade, construction, healthcare. This integration makes it extremely vulnerable to crises. Over ... The tourism industry is one of the most dynamically developing industries of great importance for the development of the Bulgarian economy. Tourism also has a beneficial impact on many other sectors with which it is closely interconnected - transport, trade, construction, healthcare. This integration makes it extremely vulnerable to crises. Over the past few years, the tourism business on a global and national scale has faced a number of unprecedented economic, political and health challenges. How has all this affected tourism in Bulgaria, in particular the incoming tourist flow, and what trends can be observed.