More titles

• 

  Transnational cooperation as an instrument for green transition in the Danube region

  This scientific paper examines the role of cross-border cooperation as an instrument for implementing the green transition in the Danube Region. In the context of increasing environmental challenges and the growing need for sustainable resource management, joint initiatives between countries are gaining key importance for the implementation of ... This scientific paper examines the role of cross-border cooperation as an instrument for implementing the green transition in the Danube Region. In the context of increasing environmental challenges and the growing need for sustainable resource management, joint initiatives between countries are gaining key importance for the implementation of effective green policies. The aim of the study is to analyze the contribution of cross-border projects to promoting sustainable development by examining initiatives implemented within the framework of the INTERREG programme. From a methodological perspective, a qualitative approach is applied, based on a case study analysis of the BE READY and CITYWALK 2.0 projects, aimed respectively at climate change adaptation and the development of sustainable urban mobility. The results indicate that cross-border cooperation facilitates knowledge exchange, the implementation of innovative solutions, and the strengthening of the institutional capacity of local authorities. The study emphasises that joint initiatives are not limited to partnerships among participants but function as a practical mechanism for promoting the green transition through the development of tools and the implementation of sustainable solutions at the local and regional levels.

• 

  Weapons of contemporary trade wars

  This study analyzes the role of economic sanctions as a key instrument in contemporary trade wars. It traces their evolution from limited and unsystematic measures in the past to highly specialized mechanisms of geoeconomic influence. The focus is placed on modern forms of sanctions, including financial restrictions, technological controls, and ... This study analyzes the role of economic sanctions as a key instrument in contemporary trade wars. It traces their evolution from limited and unsystematic measures in the past to highly specialized mechanisms of geoeconomic influence. The focus is placed on modern forms of sanctions, including financial restrictions, technological controls, and secondary sanctions, which are used to achieve economic and political dominance. The study also examines their impact on specific economic sectors such as agriculture and aviation, where both adaptive processes and structural distortions can be observed. The limitations of sanctions are also analyzed, particularly those related to global economic interdependence and the possibilities for their circumvention. The study concludes that despite their significant short-term effects, sanctions do not always achieve sustainable results and often lead to a reconfiguration of global economic relations.

• 

  A model for optimization of international market selection in a digital environment

  This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite ... This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite Market Attractiveness Score (MAS) is developed. The model integrates macroeconomic indicators, digital demand indicators, competitive environment, and entry barriers. The methodological approach is based on multi-criteria analysis and a data normalization method using min�max transformation, ensuring comparability across heterogeneous indicators. The proposed model aims to improve the structure and the justification of the international market selection process. The paper is currently conceptual in nature and provides a foundation for future empirical validation and for the advancement of decision-support tools in international business management.