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  BULGARIAN EXPORTS IN THE TERMS OF MEMBERSHIP IN THE EUROPEAN UNION

  The purpose of this report is to provide a brief overview of the change in Bulgarian exports under the conditions of our membership in the European Union. It looks at the benefits and challenges that arise from participating in the single market. Through the analysis, we will be able to establish the current state of Bulgarian exports, the factors ... The purpose of this report is to provide a brief overview of the change in Bulgarian exports under the conditions of our membership in the European Union. It looks at the benefits and challenges that arise from participating in the single market. Through the analysis, we will be able to establish the current state of Bulgarian exports, the factors influencing it and proposals for improving trade flows. Statistical data highlighting trends in the export of goods and services are also presented. Trade relations with neighboring countries and opportunities for trade expansion are analyzed.

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  METHODS OF MOTIVATING EMPLOYEES TO COMPLY WITH SAFETY MEASURES

  The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety ... The scientific report examines key aspects of human resource management in international business, focusing on methods of motivating employees to improve workplace safety standards. Emphasis is placed on the importance of human resource specialists in creating clear safety policies, defining employee roles, and integrating a culture of safety within the organization. Strategies such as communication, training, and the use of modern technologies are presented as means to achieve the goals of enhancing workplace safety. Effective human resource management is crucial for increasing productivity, reducing workplace accidents, and creating a positive work environment. The report provides valuable insights for international companies aiming to improve the safety and motivation of their personnel.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.