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  PERSONNEL POLICY IN INTERNATIONAL ORGANIZATIONS

  At the current stage of development of international organizations, it is important to increase the efficiency of the use of available resources, including human resources. The thesis advocated in the present study is that a well-thought-out and balanced personnel policy is the basis of good workforce management, and achieving high results in any ... At the current stage of development of international organizations, it is important to increase the efficiency of the use of available resources, including human resources. The thesis advocated in the present study is that a well-thought-out and balanced personnel policy is the basis of good workforce management, and achieving high results in any field of activity is possible only with personnel with a high level of knowledge, abilities and business qualities. Personnel policy contributes to uniformity in personnel decisions, proper control and coordination among workers. They are essential for the optimal functioning of the international organization. Objective and positive personnel management is only possible when management prepares personnel policies.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  ECONOMIC IMPACT OF BRI INFRASTRUCTURE ON CHINA-BULGARIA RELATIONS: CURRENT SITUATION AND PROSPECTS

  Under the Belt and Road Initiative (BRI), infrastructure construction has profoundly impacted economic cooperation between China and Bulgaria. Particularly, the development of transportation infrastructure has played a crucial role in promoting trade cooperation between China and Europe. With the advancement of China's collaboration with Central ... Under the Belt and Road Initiative (BRI), infrastructure construction has profoundly impacted economic cooperation between China and Bulgaria. Particularly, the development of transportation infrastructure has played a crucial role in promoting trade cooperation between China and Europe. With the advancement of China's collaboration with Central and Eastern European countries and the implementation of the BRI, economic cooperation between China and Bulgaria has gradually strengthened. This article discusses the current status of economic cooperation between China and Bulgaria under the BRI, highlighting opportunities and challenges. It emphasizes the transformative potential of the BRI in strengthening economic partnerships and calls for continued cooperation between the two countries.