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  LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

  The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ... The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was considered. The different types of Greenwashing practices used by companies were analyzed and conclusions about the future of the effect were made.

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  COMPETITIVE INTELLIGENCE IN THE INFORMATION TECHNOLOGY SECTOR

  This report aims to emphasize competitive intelligence as an activity necessary for companies in the information technology industry. In a global aspect, the IT sector not only realizes rapid adaptation, but also manages to reach completely new levels in its business history. This sector has always been distinguished by its specific innovativeness ... This report aims to emphasize competitive intelligence as an activity necessary for companies in the information technology industry. In a global aspect, the IT sector not only realizes rapid adaptation, but also manages to reach completely new levels in its business history. This sector has always been distinguished by its specific innovativeness (whether subversive or not), flexibility and high reactivity to new realities, and this is precisely what arouses research curiosity to what extent the IT business owes its favorability to methods such as competitive intelligence. The topic of the place of competitive intelligence in the information technology sector is not only relevant, but also still understudied (in contrast to the food, chemical and mining industries). The processes of continuous implementation of new products and services based on specific technologies require caution for companies in relation to their competitors, especially in market conditions of perfect competition. On the other hand, underestimating the integrated system of competitive intelligence (especially in the IT sector) would prove to be a disastrous mistake with losses in financial, intellectual and reputational dimensions, and such can remove even a stable economic player.

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  ECONOMIC IMPACT OF BRI INFRASTRUCTURE ON CHINA-BULGARIA RELATIONS: CURRENT SITUATION AND PROSPECTS

  Under the Belt and Road Initiative (BRI), infrastructure construction has profoundly impacted economic cooperation between China and Bulgaria. Particularly, the development of transportation infrastructure has played a crucial role in promoting trade cooperation between China and Europe. With the advancement of China's collaboration with Central ... Under the Belt and Road Initiative (BRI), infrastructure construction has profoundly impacted economic cooperation between China and Bulgaria. Particularly, the development of transportation infrastructure has played a crucial role in promoting trade cooperation between China and Europe. With the advancement of China's collaboration with Central and Eastern European countries and the implementation of the BRI, economic cooperation between China and Bulgaria has gradually strengthened. This article discusses the current status of economic cooperation between China and Bulgaria under the BRI, highlighting opportunities and challenges. It emphasizes the transformative potential of the BRI in strengthening economic partnerships and calls for continued cooperation between the two countries.