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  LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

  The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ... The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was considered. The different types of Greenwashing practices used by companies were analyzed and conclusions about the future of the effect were made.

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  DEVELOPMENT OF SUSTAINABLE TOURISM IN BULGARIA

  The present report explores how Bulgaria integrated sustainable tourism strategies in the global sustainable tourism practices. The strategies aim to use tourism as a tool for socio-economic benefits while also preserving its environmental and cultural resources for future generations. The document covers the economic and social aspects of ... The present report explores how Bulgaria integrated sustainable tourism strategies in the global sustainable tourism practices. The strategies aim to use tourism as a tool for socio-economic benefits while also preserving its environmental and cultural resources for future generations. The document covers the economic and social aspects of sustainability, emphasizing the importance of progress in harmony with environmental conservation. It discusses policies that promote responsible tourism practices, with a focus on preserving natural ecosystems and cultural heritage. The report also highlights the significance of waste management and investment in renewable energy sources in advancing the tourism sector sustainably. The main objective is to demonstrate Bulgaria's commitment to sustainable tourism, which aims to cater to the evolving demands of global travelers while ensuring the long-term viability of its tourism industry. This approach aligns economic interests with the preservation of natural and cultural treasures, positioning Bulgaria as a favored destination for sustainable tourism on the international stage.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.