• Icon to change language to english
  • Icon to change language to english

Sustainability in the H&M Group’s international business model

Authors

Keywords
sustainable development, circular economy, international business model, green marketing, fast fashion

Summary
A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand’s sustainable practices and to provide recommendations for their improvement.

JEL: F23, M31, Q01
Pages: 14
DOI:  https://doi.org/10.58861/tae.grdier.2026.16

More titles

  • An empirical study of the motivational profile and attitudes toward international educational migration among high school graduates in the city of Varna

    This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages ...

  • The interplay between trade integration and air transport in Africa

    This study examines the interaction between the African Continental Free Trade Area (AfCFTA) and the Single African Air Transport Market (SAATM) in the context of economic integration in Africa. The objective is to systematize and synthesize existing literature and to develop an integrated conceptual framework for analyzing their combined economic ...

  • Transnational cooperation as an instrument for green transition in the Danube region

    This scientific paper examines the role of cross-border cooperation as an instrument for implementing the green transition in the Danube Region. In the context of increasing environmental challenges and the growing need for sustainable resource management, joint initiatives between countries are gaining key importance for the implementation of ...