Sustainability in the H&M Group’s international business model
Authors
Keywords
sustainable development, circular economy, international business model, green marketing, fast fashion
Summary
A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand’s sustainable practices and to provide recommendations for their improvement.
Pages: 14
DOI: https://doi.org/10.58861/tae.grdier.2026.16


