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  Development of tourism in Bulgaria in the period 2019 � 2025 in the context of global challenges

  The tourism industry is one of the most dynamically developing industries of great importance for the development of the Bulgarian economy. Tourism also has a beneficial impact on many other sectors with which it is closely interconnected - transport, trade, construction, healthcare. This integration makes it extremely vulnerable to crises. Over ... The tourism industry is one of the most dynamically developing industries of great importance for the development of the Bulgarian economy. Tourism also has a beneficial impact on many other sectors with which it is closely interconnected - transport, trade, construction, healthcare. This integration makes it extremely vulnerable to crises. Over the past few years, the tourism business on a global and national scale has faced a number of unprecedented economic, political and health challenges. How has all this affected tourism in Bulgaria, in particular the incoming tourist flow, and what trends can be observed.

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  Career support for young people in the Danube region and international people management

  This paper examines the role of Life Path Support Services (LPSS) in supporting the career development of young people in the Danube Region and links this issue to international people management. The analysis combines a comparative reading of national and transnational strategy documents with a review of European and international literature on ... This paper examines the role of Life Path Support Services (LPSS) in supporting the career development of young people in the Danube Region and links this issue to international people management. The analysis combines a comparative reading of national and transnational strategy documents with a review of European and international literature on lifelong guidance, skills policy and school-to-work transitions. The findings show that the countries in the region share similar structural weaknesses, including fragmented governance, territorial inequalities, shortage of counsellors and weak links between education and labour market demand. At the same time, they already possess institutional foundations that can be integrated and modernised. The paper argues that LPSS can function as an early-stage mechanism of human capital formation when it is supported by coordination, evidence, employer engagement and sustainable financing.

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  A model for optimization of international market selection in a digital environment

  This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite ... This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite Market Attractiveness Score (MAS) is developed. The model integrates macroeconomic indicators, digital demand indicators, competitive environment, and entry barriers. The methodological approach is based on multi-criteria analysis and a data normalization method using min�max transformation, ensuring comparability across heterogeneous indicators. The proposed model aims to improve the structure and the justification of the international market selection process. The paper is currently conceptual in nature and provides a foundation for future empirical validation and for the advancement of decision-support tools in international business management.