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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  An empirical study of the motivational profile and attitudes toward international educational migration among high school graduates in the city of Varna

  This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages ... This empirical survey study aims to define the motivational profile for educational migration among high school graduates in the city of Varna. First, a descriptive frequency analysis will be used to identify those who wish to continue their education in Bulgaria. Next, a comparative analysis will examine whether those leaving speak more languages than the remaining respondents. The third part of the empirical study will rank the motives by importance for respondents leaving their homeland and analyze the correlations between them. The analyses were performed using SPSS Statistics. The key findings indicate that internal factors have a stronger influence, and the primary motivations for educational migration among the respondents are the desire for personal development, followed by the pursuit of a better education.

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  Why does the size of the shadow economy vary across nations

  This study examines the shadow economy as a macroeconomic and institutional phenomenon that varies across countries. The main objective is to explain these differences by analyzing factors such as tax burden, institutional quality, regulatory environment, and labor market conditions. The study highlights the lack of a unified definition, with the ... This study examines the shadow economy as a macroeconomic and institutional phenomenon that varies across countries. The main objective is to explain these differences by analyzing factors such as tax burden, institutional quality, regulatory environment, and labor market conditions. The study highlights the lack of a unified definition, with the shadow economy most commonly understood as legal activities deliberately concealed from public authorities. The analysis shows that it leads to an underestimation of real GDP and is measured through direct, indirect, and mixed methods. It is found that its share is lower in developed countries, while in less developed economies it often plays a compensatory role. In conclusion, the size of the shadow economy is determined by the interaction between economic incentives and institutional factors.