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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  Transnational cooperation as an instrument for green transition in the Danube region

  This scientific paper examines the role of cross-border cooperation as an instrument for implementing the green transition in the Danube Region. In the context of increasing environmental challenges and the growing need for sustainable resource management, joint initiatives between countries are gaining key importance for the implementation of ... This scientific paper examines the role of cross-border cooperation as an instrument for implementing the green transition in the Danube Region. In the context of increasing environmental challenges and the growing need for sustainable resource management, joint initiatives between countries are gaining key importance for the implementation of effective green policies. The aim of the study is to analyze the contribution of cross-border projects to promoting sustainable development by examining initiatives implemented within the framework of the INTERREG programme. From a methodological perspective, a qualitative approach is applied, based on a case study analysis of the BE READY and CITYWALK 2.0 projects, aimed respectively at climate change adaptation and the development of sustainable urban mobility. The results indicate that cross-border cooperation facilitates knowledge exchange, the implementation of innovative solutions, and the strengthening of the institutional capacity of local authorities. The study emphasises that joint initiatives are not limited to partnerships among participants but function as a practical mechanism for promoting the green transition through the development of tools and the implementation of sustainable solutions at the local and regional levels.

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  Digitalization in customs: economic and institutional impacts

  Customs administrations are experiencing a significant transformation propelled by the swift growth of international trade and the rising complexity of global supply chains. Digitalization has become a crucial element in this evolution, enhancing efficiency, transparency, and risk management within customs operations. This paper examines the ... Customs administrations are experiencing a significant transformation propelled by the swift growth of international trade and the rising complexity of global supply chains. Digitalization has become a crucial element in this evolution, enhancing efficiency, transparency, and risk management within customs operations. This paper examines the economic and institutional ramifications of digitalization in contemporary customs administration through qualitative document analysis of institutional reports and scholarly literature. The results demonstrate that electronic customs systems can lead to a reduction in clearance times by 30�70% and a decrease in global trade costs by roughly 14.3%. The application of advanced technologies such as artificial intelligence, blockchain, and the Internet of Things further boosts operational efficiency, risk-based management, and visibility within the supply chain. However, the study also indicates that the advantages of digitalization are distributed unevenly, attributed to gaps in infrastructure, differences in regulatory frameworks, and the global digital divide. This emphasizes the importance of coordinated international policies and institutional collaboration.