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  Research on consumer perceptions and recognition of Lindor

  This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The ... This research analyzes consumer perceptions and brand recognition of Lindor within the competitive landscape of Ferrero Rocher, Merci, and Milka. The primary objective is to evaluate the degree of brand awareness and perceived quality relative to competitors, culminating in the development of a positioning map based on consumer attitudes. The methodology employs a mixed-methods approach: a qualitative spontaneous recall test with five respondents and a quantitative online survey involving 25 participants using a 5-point Likert scale to assess key criteria. The results demonstrate that Lindor is the definitive leader in terms of taste, quality, and premium image, with 76% of respondents selecting it as their top brand. The brand occupies the strongest position in the premium segment, successfully blending sensory experience with high emotional engagement. The study confirms a total alignment between Lindt & Sprüngli�s global brand strategy and actual consumer perceptions in the market.

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  A model for optimization of international market selection in a digital environment

  This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite ... This study proposes a model for optimizing international market selection in a digital environment. In the context of the growing role of digital technologies, traditional approaches to market selection are not always sufficient for adequately assessing contemporary business conditions. In this regard, a conceptual model based on a composite Market Attractiveness Score (MAS) is developed. The model integrates macroeconomic indicators, digital demand indicators, competitive environment, and entry barriers. The methodological approach is based on multi-criteria analysis and a data normalization method using min�max transformation, ensuring comparability across heterogeneous indicators. The proposed model aims to improve the structure and the justification of the international market selection process. The paper is currently conceptual in nature and provides a foundation for future empirical validation and for the advancement of decision-support tools in international business management.

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  Energy integration in the European union as an instrument for accelerating the green transition

  The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis ... The paper examines energy integration in the European Union as an economic and institutional mechanism for accelerating the green transition. It assesses how the deepening of the internal energy market, cross-border infrastructure and coordinated regulation facilitate the integration of renewable energy into the EU energy system. The analysis combines academic literature, EU strategic and regulatory documents, and Eurostat and European Union Agency for the Cooperation of Energy Regulators (ACER) data for 2004�2024. The findings show that progress is strongest in the electricity sector, while grid congestion and insufficient cross-border capacity still limit the overall effect of integration.