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  LITERATURE REVIEW ON THE DEVELOPMENT AND IMPACT OF GREENWASHING

  The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was ... The main purpose of this scientific work is to investigate the definition of Greenwashing, its aspects and its impact on consumers and businesses. To achieve this, over 30 scientific sources were reviewed and an opinion was formed on the given problem. The evolution of the term Greenwashing from its appearance in the 1980s to the present day was considered. The different types of Greenwashing practices used by companies were analyzed and conclusions about the future of the effect were made.

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  INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

  The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations ... The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

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  SPECIFIC IN THE MANAGEMENT OF CLUSTERS COMPARED WITH THAT OF INDIVIDUAL ORGANIZATIONS

  The report presents the particularities in the management of clusters compared to individual companies. It examines three important aspects in which the approach to leadership differs. A comparative analysis is made of the specifics of the management of cluster organizations, compared to that of individual companies in nine main directions. ... The report presents the particularities in the management of clusters compared to individual companies. It examines three important aspects in which the approach to leadership differs. A comparative analysis is made of the specifics of the management of cluster organizations, compared to that of individual companies in nine main directions. Attention is paid to their structure, focus, activity, influence and impact. It is concluded that the distinction between the management of a cluster and that of a company is crucial, as they represent different operational units with different objectives and dynamics.